IPTV vs NOW TV: Which Is Better Value in the UK? (2026)

NOW (formerly NOW TV) streams Sky content via flexible passes with no dish. It is more flexible than Sky, but how does it compare with IPTV on price and breadth?

NOW vs IPTV

• Cost: NOW passes stack up (Entertainment + Sports + Cinema); IPTV is one low price.
• Contract: both are flexible/no long contract.
• Channels: NOW is limited to Sky's packs; IPTV is far broader, including international.
• Quality: NOW's top tier removes ads and boosts quality; IPTV offers 4K channels.

NOW's appeal

NOW is a legitimate, app-based way to get Sky shows and sport without a dish or contract — great if you only want a specific pass for a short time.

IPTV's appeal

If you want sport, films, kids' TV and international channels together, IPTV bundles far more for less than stacking several NOW passes.

Frequently asked questions

Is NOW cheaper than IPTV?

For one pass it can be close; once you add Sports and Cinema passes, IPTV is usually far better value.

Does NOW need a dish?

No — like IPTV, it streams over broadband.

The flexible alternative: UKStreamIPTV4K

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